Sport for change - Official page 2024

why sport?

Sport is an excellent way of creating cohesion and emulation, and a formidable emotion generator. Some people challenge themselves, emancipate themselves and shine thanks to sport. There’s no shortage of superlatives. Sport has become central to modern society, but, against a backdrop of climate crisis, the collapse of biodiversity and the questioning of models, we asked ourselves what place sport had, and what place it should take.

We don’t want to choose between sport and the environmental transition, but create a future that allows both to happen.

About the initiative

Created in 2022, and infused with the full ChangeNOW DNA, this program aims to inspire, spotlight solutions and innovations that address the sport industry’s key challenges and connect.

KEY FIGURES

+50% of modern society's influencers are athletes (cf. pantheon.world)

$73.8 billion: the economic weight of sports sponsorship

0 methodology recognized to date for calculating the carbon footprint of a club or federation

We help provide this space via FOur major highlights:

Empowering Athletes

A half-day dedicated to professional athletes to share the keys to understanding today’s challenges (climate, biodiversity, inclusion, democracy, etc.), introduce them to inspiring leaders of change, and raise their awareness of their role as ambassadors through their community and visibility.

Inspiring Content

Our editorial program gathers sports leaders, innovators, and change experts. Through conferences, workshops, and pitches, we cross perspectives, share lessons learned, and address the concepts of adaptation and projection to encourage everyone to actively transform the sector.

Focus Mountain

The mountains, true sentinels of climate change, are on the brink of rapid and major transformations. It is crucial to design new models to protect these natural environments while enabling them to coexist sustainably with human activities. What are these innovative models? What role can sport and tourism play? Can they be transposed to other areas?

Sport Sponsors Climate Pledge

A collective action that provides a virtuous framework for the future of sport sponsorship: financing the transition of sport via impact sponsorship, directing capital towards committed players, and adopting measurement, reduction, and certification as pillars of value in the sponsor-sponsored relationship.

SPOTLIGHT ON THE CHANGENOW
2024 EDITION

Playlist

3 Vidéos

The big shift in sport: who and how? | ChangeNOW2024

1:21:55

[FR] Jeux olympiques et paralympiques d’Hiver 2030 | ChangeNOW2024

36:02

Pitch: Sport for change | ChangeNOW2024

47:44

They participated in ChangeNOW

David Lappartient

President of CNOSF

Kilian Jornet

Athlete

Lya Bavoil

World Champion Powerlifter

John McCalla-Leacy

Partner, Global Head of ESG & UK ESG Vice Chairman

Tony Parker

Retired NBA Player and Entrepreneur

Yohan Benalouane

Professional Football Player & Tech Investor

James Wilks

Former Professional Mixed Martial Artist

Margot Chave

Sustainability Expert

Mathieu Flamini

CEO of GFBiochemicals

Why CHANGENOW

Our job is to identify and highlight positive impact entrepreneurs who do not have access to the visibility, recognition and business opportunities they deserve. These resources are key for their growth.

HOW TO ADDRESS THE CHALLENGES OF SPORT?

Empowering Change Through Sport

Major sporting events often leave a significant carbon footprint due to stadium construction, fan transportation, and material usage. However, both inside and beyond arenas, sports organizations and athletes wield a powerful voice to address climate change issues and influence society’s most pressing concerns.

Do you know which sports are the most polluting?

Skiing with 800,000 tonnes of CO2e per year, equivalent to the production of 22 million smartphones
Formula 1, with almost 260,000 tonnes of CO2e emitted each year
Golf is the most polluting sport in terms of water and pesticides.
Soccer is the most polluting sport in terms of travel and infrastructure during World Cups.